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Started from: Sep 09, 2023

Pakshoma Group DNA

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Company Overview

Pakshoma, an Iranian brand with a strong focus on delivering quality, innovation, and creativity in its products.

They have a 45-year history of offering accessible and user-friendly solutions to meet consumers' needs in their daily lives. Pakshoma's journey began in 1975 with the introduction of the "Lady Wash," the first washing machine designed for households in Iran. Today, they are a prominent player in the Middle East's home appliances industry, providing a range of products, including washing machines, dishwashers, refrigerators, vacuum cleaners, and residential air conditioners, all designed to be user-friendly and innovative. In recent years, Pakshoma has contributed significantly to Iran's home appliances industry, pioneering the development of the first Iranian dishwasher, introducing four-door refrigerators to the Iranian market, and establishing Iran's largest residential air conditioner factory. Pakshoma emphasizes that designing a product is akin to designing a relationship. They collaborate with international companies, maintain their own R&D center in Shanghai, and continually work on creating new designs and products to meet the evolving needs of their consumers.

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Company Information

Pakshoma Group:

Spearheading the Electronic Home Appliance Sector Expansive Product Portfolio:

Pakshoma Group stands as a renowned conglomerate in the electronic home appliance industry, boasting an extensive array of offerings across diverse brand labels. From washing machines and dishwashers to refrigerators and vacuum cleaners, their catalog encompasses a wide spectrum of essential household devices. The group takes pride in producing under the esteemed brand names of KENWOOD, Midea, CANDY, and AUX.

Quality and Quantity:

Guided by two fundamental principles, Pakshoma Group maintains a steadfast commitment to superior quality while satisfying market demand. Their dedication to crafting long-lasting, top-tier electronic products remain unwavering. Whether it's the sleek KENWOOD refrigerator or the reliable AUX washing machine, customers can trust in the durability and performance of these appliances.

Regarding quantity, Pakshoma Group has significantly enhanced its production capabilities to meet the ever-increasing demand for electronic home appliances. This commitment to quantity ensures that their products are readily accessible to consumers, elevating convenience and availability.

Innovation and Industry Trends:

Pakshoma Group stands at the forefront of innovation and industry trends within the electronic home appliance sector. Their research and development teams consistently strive to integrate cutting-edge technology into their offerings. This spans from the incorporation of smart features into refrigerators to the creation of energy-efficient washing machines, continuously adapting to evolving market requirements and modern consumer preferences.

Customer Satisfaction:

Ensuring customer satisfaction remains at the core of Pakshoma Group's mission. They understand that contented customers are more likely to become loyal patrons. The company consistently garners positive feedback for its products, underscoring its commitment to delivering appliances that not only meet but surpass customer expectations. Their dedication to quality, innovation, and exceptional customer service fosters a robust bond of trust with their customer base.

Collaborative Approach:

Pakshoma Group's collaborative approach extends beyond its internal operations. They collaborate with industry leaders, suppliers, and stakeholders to uphold the highest manufacturing and distribution standards. These partnerships not only enhance product quality but also contribute to the overall advancement and growth of the electronic home appliance sector.

Responsible Social and Environmental Practices:

The group places a strong emphasis on its social and environmental responsibilities. They have taken significant steps to reduce their environmental footprint by implementing sustainable manufacturing practices and utilizing eco-friendly materials. Furthermore, Pakshoma Group remains dedicated to ethical labor practices, ensuring the well-being of its employees and making positive contributions to the communities where they operate.

Community Engagement:

Pakshoma Group remains committed to giving back to the community. They actively participate in various social initiatives, including educational programs, healthcare support, and community development projects. Their commitment to social responsibility extends beyond their product offerings, highlighting their dedication to creating a better world for all.

Conclusion:

In summary, Pakshoma Group has cemented its position as a leader in the electronic home appliance industry. With an extensive and diversified product portfolio under respected brand names like KENWOOD, Midea, CANDY, and AUX, they cater to the diverse needs of consumers globally. Their steadfast dedication to quality, innovation, customer satisfaction, collaborative partnerships, responsible practices, and community involvement distinguishes them as a beacon of responsible and sustainable business practices within the industry. As they continue to adapt to the latest trends and technologies, Pakshoma Group is poised to remain a trusted household name, dedicated to serving the electronic home appliance needs of millions.

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